Safe in the Sun
Marley is the UK’s leading roof systems manufacturer. They offer all elements of a roofing system from clay and concrete tiles, fibre cement slates, shingles and profiled sheeting to roofing accessories and battens.
Project:
- Safe in the Sun campaign
Client:
- Marley Limited
Brief:
- Create and develop marketing tools for the Spring/Summer construction period
- Focus on safety messages for roofing installers
- Dynamic approach required for key social media platforms
- Strong CTAs requred to steer respondents’ to specific guidance and protective giveaways
Result:
- High impact, dynamic but simple animation used across all SM platforms
- Consistent imagery and messages used across SM, print, signage and exhibition media
- Mini ‘Safe in the Sun’ identity instantly recognisable
- Supported in merchant channel by branded posters further information, sunscreen sachets, giveaways etc
- Marley seen as thought leaders and knowledge/safety providers and add considerable value to brand