Construction Marketing Agency 01732 763600 design@cdpweb.co.uk

Safe in the Sun

CDP

Marley is the UK’s leading roof systems manufacturer. They offer all elements of a roofing system from clay and concrete tiles, fibre cement slates, shingles and profiled sheeting to roofing accessories and battens.

Fix my school roof
Fix my school roof
Fix my school roof

Project:

  • Safe in the Sun campaign

Client:

Brief:

  • Create and develop marketing tools for the Spring/Summer construction period
  • Focus on safety messages for roofing installers
  • Dynamic approach required for key social media platforms
  • Strong CTAs required to steer respondents’ to specific guidance and protective giveaways

Result:

  • High impact, dynamic but simple animation used across all SM platforms
  • Consistent imagery and messages used across SM, print, signage and exhibition media
  • Mini ‘Safe in the Sun’ identity instantly recognisable
  • Supported in merchant channel by branded posters further information, sunscreen sachets, giveaways etc
  • Marley seen as thought leaders and knowledge/safety providers and add considerable value to brand
Communication Design Partnership
3a Lakeview Stables, St Clere
Kemsing, Kent TN156NL
United Kingdom

01732 763600
design@cdpweb.co.uk


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