Construction Marketing Agency 01732 763600 design@cdpweb.co.uk

      Safe in the Sun

      CDP

      Marley is the UK’s leading roof systems manufacturer. They offer all elements of a roofing system from clay and concrete tiles, fibre cement slates, shingles and profiled sheeting to roofing accessories and battens.

      Fix my school roof
      Fix my school roof
      Fix my school roof

      Project:

      • Safe in the Sun campaign

      Client:

      • Marley Limited

      Brief:

      • Create and develop marketing tools for the Spring/Summer construction period
      • Focus on safety messages for roofing installers
      • Dynamic approach required for key social media platforms
      • Strong CTAs requred to steer respondents’ to specific guidance and protective giveaways

      Result:

      • High impact, dynamic but simple animation used across all SM platforms
      • Consistent imagery and messages used across SM, print, signage and exhibition media
      • Mini ‘Safe in the Sun’ identity instantly recognisable
      • Supported in merchant channel by branded posters further information, sunscreen sachets, giveaways etc
      • Marley seen as thought leaders and knowledge/safety providers and add considerable value to brand
      Communication Design Partnership
      3a Lakeview Stables, St Clere
      Kemsing, Kent TN156NL
      United Kingdom

      01732 763600
      design@cdpweb.co.uk


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