Construction Marketing Agency 01732 763600 design@cdpweb.co.uk

      Touch, tap and swipe your way to perfect roofs

      CDP

      Marley is the UK’s leading roof systems manufacturer. They offer all elements of a roofing system from clay and concrete tiles, fibre cement slates, shingles and profiled sheeting to roofing accessories and battens.

      Fix my school roof
      Fix my school roof
      Fix my school roof
      Fix my school roof
      Fix my school roof

      Project:

      • Roofing Sitework campaign

      Client:

      • Marley Limited

      Brief:

      • Create and develop sitework tools to ensure system understanding and best practice on-site
      • Be comprehensive, exhaustive and informative, AND make eveything easily accessible
      • Push site work tools with social and print media to ensure take-up
      • Establish ROI where possible

      Result:

      • Printed Sitework Guide. 200 plus pages of pocket-sized, step-by-step, easy-to-use roof installation guidance
      • Sitework Guide App. Everything that’s in the printed guide, in an App for Android and iOS.
      • Analytics on 5000-plus downloads to date
      • Animations, web banners, DM pieces, posters, POS and more to promote and support both ptint and digital versions
      • A complete sitetwork and installer solution to provide easy-to-understand, clear and comprehensive sitework and installation marketing material.
      • Yes ‘marketing’ material. If it’s good and does its job in the eyes of contractors, they’re on your side, well disposed to your products and will go to bat for them with other parties in the construction chain. This campaign pushed Marley product up the specifiability ladder.
      Communication Design Partnership
      3a Lakeview Stables, St Clere
      Kemsing, Kent TN156NL
      United Kingdom

      01732 763600
      design@cdpweb.co.uk


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