Touch, tap and swipe your way to perfect roofs
Marley is the UK’s leading roof systems manufacturer. They offer all elements of a roofing system from clay and concrete tiles, fibre cement slates, shingles and profiled sheeting to roofing accessories and battens.
Project:
- Roofing Sitework campaign
Client:
- Marley Limited
Brief:
- Create and develop sitework tools to ensure system understanding and best practice on-site
- Be comprehensive, exhaustive and informative, AND make eveything easily accessible
- Push site work tools with social and print media to ensure take-up
- Establish ROI where possible
Result:
- Printed Sitework Guide. 200 plus pages of pocket-sized, step-by-step, easy-to-use roof installation guidance
- Sitework Guide App. Everything that’s in the printed guide, in an App for Android and iOS.
- Analytics on 5000-plus downloads to date
- Animations, web banners, DM pieces, posters, POS and more to promote and support both ptint and digital versions
- A complete sitetwork and installer solution to provide easy-to-understand, clear and comprehensive sitework and installation marketing material.
- Yes ‘marketing’ material. If it’s good and does its job in the eyes of contractors, they’re on your side, well disposed to your products and will go to bat for them with other parties in the construction chain. This campaign pushed Marley product up the specifiability ladder.