Construction Marketing Agency 01732 763600 design@cdpweb.co.uk

Perfectly Formed Identity

CDP

Dales Fabrications Limited design and manufacture an extensive range of standard and bespoke aluminium building products including fascia and soffit systems, wall copings, solar shading and rainscreen systems.

Dales branding by CDP

Project:

  • Branding

Client

Brief:

  • Create new identity to reflect modern, aesthetic, bespoke product offer
  • Retain some connection to original logo
  • Establish new descriptor tag line
  • Develop simple, powerful, attractive identity.

Results:

  • New ‘D’ symbol/logo expresses formability and precision of aluminium and reflects complexity of bespoke requirements
  • New refined and distinctive colour palette and typography. Colour identity enables Dales to ‘own’ their colours as distinct from common competitor colours choices
  • Three bars in ‘DALES’ typography is a gentle echo of the old logo
  • ‘Aluminium in Architecture’ tag line expresses the company’s product range and raison d’être
  • New identity rolled out across livery, clothing, stationery, website and brochures.
Dales branding by CDP
Dales brochures by CDP
Dales website by CDP
Dales branding by CDP
Dales website by CDP
Dales stationery by CDP
Communication Design Partnership
3a Lakeview Stables, St Clere
Kemsing, Kent TN156NL
United Kingdom

01732 763600
design@cdpweb.co.uk


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