Perfectly Formed Identity
Dales Fabrications Limited design and manufacture an extensive range of standard and bespoke aluminium building products including fascia and soffit systems, wall copings, solar shading and rainscreen systems.
- Create new identity to reflect modern, aesthetic, bespoke product offer
- Retain some connection to original logo
- Establish new descriptor tag line
- Develop simple, powerful, attractive identity.
- New ‘D’ symbol/logo expresses formability and precision of aluminium and reflects complexity of bespoke requirements
- New refined and distinctive colour palette and typography. Colour identity enables Dales to ‘own’ their colours as distinct from common competitor colours choices
- Three bars in ‘DALES’ typography is a gentle echo of the old logo
- ‘Aluminium in Architecture’ tag line expresses the company’s product range and raison d’être
- New identity rolled out across livery, clothing, stationery, website and brochures.