On firmer ground
Geobind is an soil enhancement system for temporary and permanent haul road construction. It can also be decommissioned to revert these roads back to the original soil substrate or as an encapsulation system for contaminated land.
- Branding and ongoing roll-out across literature, website, exhibitions, animations and much more.
- Geotech Soil Stabilisation Ltd.
- Develop a fresh identity to reflect company’s key marketing objectives
- More product/application focused
- Reflect on the wider direction the company is taking through new management structure
- Respect the heritage and equity earned by the previous management
- An evolution of the previous logo, but modernised to include fresher colours, new typographic styling plus we created a strapline ‘on firmer ground’ which has meanings for both the application and the company’s reliability.
- This branding is the first step in an integrated package currently rolling out across literature, case studies, website, animation, exhibitions, etc.