Life of luxury
Working in partnership with Built For Marketing, CDP developed and designed an elegant and premium brand for this floor-to-ceiling, bespoke-designed washroom range.
Project:
- Branding
Client:
Brief:
- Create new brand for premium, specifier-targeted range of washrooms
- Refined and elegant appeal required
- Specially selected products chosen with a new audience in mind – those looking for high-end and unique aesthetic solutions
Results:
- Simple, short, ‘multi-potential’ brand name selected – ‘life’
- Simple, elegant and memorable brand created
- Fonts, colours and designs all carefully crafted to appeal to specifier sensibilities
- Life by Prospec website, brochure, stationery and mini-identity produced
- Website now attracting specification market enquiries
