Construction Marketing Agency 01732 763600 design@cdpweb.co.uk

Solving the identity puzzle

CDP

This new identity for CDUK uses a simple, elegant and memorable logo, name-style and descriptor to express the service-orientated, solution-driven and high-end creative nature of CDUK’s solid surface business.

CDUK logo by CDP
CDUK website
CDUK business cards
Vicki Richmond (CDUK) quote
CDUK website
CDUK identity guide
CDUK tangrams

Project:

  • Complete new identity for CDUK.

Client

Brief:

  • Move away from a generic, non-representative branding.
  • Create a logo and brand that reflects quality, aesthetics and partnership-led solutions for a range of target audiences.
  • Develop a descriptor that encapsulates the ethos of CDUK.
  • Ensure that the identity is comprehensive without being restrictive.

Results:

  • An elegant and refined, but extremely versatile ‘tangram’ logo that expresses the company’s problem-solving drive as well as representing the solid surface product ranges they sell.
  • A name style and descriptor that fully integrate with the logo to form a cohesive and considered whole, and, together, express the complete company philosophy and outlook.
  • A comprehensive and detailed set of guidelines that fully scaffold the application and use of all the logo elements – as well as colour, use of tangram elements, tone of voice and much more – giving enough support and guidance for the identity not to be misused or diluted, but also allowing creativity and range across all marketing platforms and assets.
  • A marque of quality and distinction that is simple but elegant, endlessly flexible, timeless, but contemporary and memorable.
  • Identity being rolled out across website, print material, social media, giveaways, signage, vehicle livery etc..
Communication Design Partnership
3a Lakeview Stables, St Clere
Kemsing, Kent TN156NL
United Kingdom

01732 763600
design@cdpweb.co.uk


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