This is the second part of our look back into over fifty years of construction marketing expertise. In that time, CDP have worked for countless building product or system manufacturers and material producers, producing technical and promotional solutions, tools and assets for the construction sector.
Here we take a look back at a few more projects that we’ve been involved in.
Bradstone Structural, a premier supplier of reconstructed stone walling, roofing and architectural masonry products, wanted to become the specification choice for architects and housebuilders.
Solutions for Housebuilders is a detailed binder covering both products and sustainable solutions. It successfully amalgamated previous marketing material into a comprehensive tool that convinced housebuilders that they could select the right product for their application, and that the solution met or exceeded all the relevant performance requirements.
A sprawling product range and inconsistent legacy literature was rationalised, condensed and re-designed into a single document containing Charcon’s complete hard landscaping and specialist ranges. The ‘product portfolio’ was a publication that reaffirmed Charcon’s status in their sector of the construction market in terms of design and content. Finalist in the 2006 Construction Marketing Award for Best Technical Literature.
Thorn, the leading lighting components and systems manufacturer, required a showcase brochure for its major international projects CDP created a simple, elegant and powerful design vehicle for the carefully assessed, selected and cropped site photography.
Hilti FireStop Division required a tool, aimed at specifiers, to accommodate differing levels of information for differing international markets. Detailed and extensive technical information was converted into a structured, easy-to-use format set out in a bold, eye-catching design within a robust, engineered binder.
