Safe + Beautiful = Preventa

Launch campaign for a Class A roof terrace system

Scope of CDP work

  • A suite of marketing tools for the UK’s first totally Class A fire rated roof terrace system, which includes an innovative aluminium pedestal and joist support system, topped with stunning porcelain decking
  • Project included branding, literature, sample packaging, direct mail, advertising, animation, CPD seminar, teaser campaign, assets for Kinley website and social media posts… and more.

CDP construction marketing

  • Assets were targeted at a pre-defined audience including specifiers, landscape designers and contractors
  • A series of CGI rendered drawings were created for the launch as no actual product was available for photography at the time

In the client’s words

We decided to work with CDP after meeting their enthusiastic team and seeing their work. Working with CDP was really refreshing, they understood the technical aspects of the campaign straight away and weren’t afraid to push boundaries with regards to design and new ways of talking to Kinley customers. CDP listened carefully to the brief and delivered a really beautiful set of assets that has resulted in our most successful campaign to date. A really fab team of experts who give their all!

Marketing Manager, Kinley Systems Limited

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