Perfectly formed identity

Aluminium in Architecture branding

User benefits

  • A new dynamic brand to engage modern sensibilities
  • Descriptor clearly communicates core message
  • Graphic elements and colour palette speak to quality metal systems

Client benefits

  • New ‘D’ symbol/logo expresses formability and precision, and reflects complexity of bespoke requirements
  • New refined and distinctive colour palette and typography
  • Colour identity enables Dales to ‘own’ their colours as distinct from common competitor colour choices
  • Three bars in ‘DALES’ typography is a gentle echo of the old logo
  • ‘Aluminium in Architecture’ tag line expresses the company’s product range and raison d’être
  • Quality of logo and brand reflects quality of product and solutions offered

In the client’s words

I am delighted with my decision to commission CDP for our new website. You have really brought something to the table and I thank you for it.

Colin Dales, Commercial Director, Dales Fabrication Limited

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