Adding a little colour to The White Book

Design, production and illustration of THE industry ‘bible’ for British Gypsum

User benefits

  • Allows customers to quickly find industry-leading solutions to meet exact project requirements, by using live and CCPI-compliant data
  • Performance data has been removed from the PDFs and is now offered as live data
  • 3D rendered system cutaway details (also available to view as animations) clearly show system compositions
  • Clear to read, technically accurate, and look fresh! This ensures that information given on British Gypsum’s website remains as up to date as possible.

Client benefits

  • Editing and structuring of both existing and new product information, ensuring that it not only met British Gypsum’s brand values for tone of voice, but upholds their commitment to plain English and supporting the new Code for Construction Product Information

  • Working with the marketing and technical teams to a fixed deadline, the work went through a series of checks and sign-offs before we could hand over the finished sections for uploading

In the client’s words


Lorraine Price

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