Solving the identity puzzle

A complete and comprehensive new identity for CDUK

User benefits

  • A coherent, elegant brand that instills and builds confidence
  • A logo and descriptor that clearly communicate a core message
  • Clear communication that CDUK are a partner not just a supplier
  • A brand the user can see that fits the sector the they’re working in, but with a twist of unique individuality

Client benefits

  • A brand that reflects high quality and highly aesthetic solutions
  • A brand and descriptor that speak to service and partnership
  • A flexible and versatile identity that works across all media
  • A logo and brand that has pitch-perfect tone of voice for the sector and its audiences
  • A marque of quality and distinction that is simple but elegant, endlessly flexible, timeless, but contemporary and memorable.

In the client’s words

I am delighted with the new brand identity CDP has created for CDUK. The team at CDP are fantastic to work with, very experienced in the construction sector and fun too!

Vicki Richmond, Marketing Director

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