Steel envelope

Demonstrating the capabilities of steel for construction
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User benefits

  • Real, removable samples
  • Unique, tactile experience
  • Comprehensive technical and visual detail
  • A complete specifier and fabricator tool

Client benefits

  • Puts physical samples in the hands of key target audiences
  • Turned disjointed range into coherent offer
  • Raised awareness of steel for construction
  • Elevated product and brand
  • Gave opportunity for representatives to personally visit specifiers

In the client’s words

We’re delighted by the end result and, most importantly, our target audience of architects and specifiers has responded very positively.

Renaud Barthelemy, Communication Arcelormittal Europe

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