Which is preferable when marketing a product to the construction sector?
Read our article about the continuing importance of good technical literature.
As well as a global, generic consideration, ‘sustainability’ has become a key specification criterion.
This target audience includes architects, engineers, specialist consultants, design and build organisations, large contractors.
This target audience includes contractors, sub-contractors, installers.
This group contains self-builders, DIY enthusiasts, house owners and some small contractors.