Product videos or product animations?Product videos or product animations?

Which is preferable when marketing a product to the construction sector?

Less paper but not paperless by CDPLess Paper But Not Paperless…

Read our article about the continuing importance of good technical literature.

Sustainability and the construction market

Sustainability and the construction market

As well as a global, generic consideration, ‘sustainability’ has become a key specification criterion.

Targeting architects and specifiersTargeting architects and specifiers

This target audience includes architects, engineers, specialist consultants, design and build organisations, large contractors.

Targeting contractors

Targeting contractors

This target audience includes contractors, sub-contractors, installers.

Targeting end-users

Targeting end-users

This group contains self-builders, DIY enthusiasts, house owners and some small contractors.