Marley Eternit literature system
CDP created a distinctive literature system for Marley Eternit through use of simple colour
coding. Each product area has its own designated ‘living’ background of variegated tone,
thereby adding more depth, rather than a flat colour – red for roofing, green for profiled
sheeting and blue for cladding. The system can be applied to all literature shapes and
sizes, from A6 up to A1 posters for example.
More technical, specifier orientated literature (such as the award-winning Pure Roofing)
covers feature a solid ‘living’ background, for a credible and important feel. Promotional
literature (such as case studies) has more space dedicated to photography, with product
brochures somewhere in between technical and promotional.
The result is a simple, yet effective, ‘family tree’ of literature.
Product range colours
Specifier literature
Product brochures
Promotional literature
Case study literature
